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No fluff, here are the screenshots.
My high-impact data-driven Holistic Strategy process.
Conversion Rate Optimisation: Ad & Website 10–50 Bottlenecks
1) I'll find where your ad account & website is leaking leads.
I audit Google Ads, Google Analytics (GA4), website design (including Hotjar) to find leaks in the funnel and list 10–50 bottlenecks.
AI Search & Keyword Research: 100–500 New Keywords
2) I'll find which phrases & keywords will convert leads.
I conduct keyword research using Keyword Planner, AI visibility tools, Google Search Console (GSC), online reviews and other platforms to find the best 100–500 phrases and keywords to use.
Landing Page Design Optimisation: 10–50 Website Design Tweaks
3) I'll turn website insights into mock-ups that convert.
You get up to 10–50 micro solutions (e.g. small, targeted tweaks) or 1 macro solution (e.g. a completely new layout design). Special note: I do not need access to your website because I provide low-fidelity designs.
Content & On-page SEO: 10–50 Website Text Revises
4) I'll turn keyword insights into on-page SEO that drives traffic.
You get up to 10–50 micro solutions (e.g. H1 text rewrites in a spreadsheet) or 1 macro solution (e.g. a full-page rewrite). Special note: I do not ‘write content’ because my focus is on optimising what is written.
Text & Visual Ad Optimisation: 10–50 Ad Text Updates
5) I'll turn competitor & business insights into ads that sell.
You get up to 10–50 micro solutions (e.g. targeted ad text rewrites) or 1 macro solution (e.g. new ad script, ad text and visual draft).
Pricing: Project, Retainer & Ad Hoc Fees
One-off High-impact Holistic Strategy @ $5,900 AUD*
10–50 Ad & Website Bottlenecks100–500 New Keywords for AI, SEO & paid10–50 Website Design Tweaks or a Full Layout10–50 Website Text Revises or a Full Rewrite10–50 Ad Text Updates or a Full Visual Ad Design*All work is pre-paid. All prices exclude GST.Monthly Google Ads Management Starting @ $1,900 AUD*
Ad & campaign management Keyword & targeting optimisationDaily reviews & email support within 24 hours*My ad management fee is the starting price plus 15% of ad spend.Free Google Account Audit & Strategic Plan*
12-point strategic action plan (valued @ $1,900)Post-audit 1-hour strategy video call (valued @ $280)Video call recording going over your account & the plan*An active Google Ads account is required, otherwise there’s an ad hoc support fee.*Outside of the above scope of work my, support rates are: 1 Hour Strategy Call Blocks @ $280 | 6-Hour Ad Hoc Support Blocks @ $1,900.
What’s the difference between an Account Audit, Strategic Plan, and Holistic Strategy?
An Audit typically takes 10-30 minutes and is primarily used as a sales tool to show value with obvious and quick improvements. While the feedback can yield returns, it has a high risk to reward ratio because of the trigger-happy nature of the feedback. I.e. they are too surface level and focused on just winning you over. Typical outputs are a long list of things that could be done, but most of them shouldn’t be done.
A Strategic Plan typically takes 3-6 hours, and focuses on reviewing about 191 high-impact aspects of Google Ads, then narrowing in on a hand-full or two of highly relevant things. I.e. a lot more things are reviewed but a few things are surfaced. The file in this link contains an example of what is reviewed. Typical outputs are a less then an Audit, however, they are strategic recommendations.
A Holistic Strategy typically takes 1-2 weeks, and covers all aspects that impact the performance of Google Ads, such as the website, and all relevant recommendations are provided. I.e. you get the quantity of an Audit and the quality of an Strategic Plan. The outputs are as in the above screenshots, highly detailed, all encompassing, and highly strategic.
Onboarding: Access, Insights & Presentation
Step 1: You provide access to:
- Google Ads (mandatory)- Google Tag Manager (GTM) (mandatory)- Google Analytics 4 (GA4) (recommended)- Google Search Console (GSC) (recommended)- Hotjar (recommended)Step 2: You email me responses to:
1. Who are your main competitors, and how are you better than them?2. What products/services do you want to focus on now, and which ones later? Why?3. Who is your ideal customer, and what locations do you want your ads to appear in? 4. What is your break-even cost per lead? Do you have a lead and/or cost per lead target? 5. What monthly ad spend are you prepared to invest to reach these targets?Step 3: We have a strategy video call to go over:
- Live Google Ads review & personalised strategy- Next step options pros & cons- Q&A, ask me anythingPost-Onboarding: Invoicing
Then, we’ll transition to ongoing management & optimisation.
All you need to do is make sure the credit card in Google Ads is always topped up, and that you pay my invoices before the 1st of each month (for the following month).
Post-Onboarding: Reporting
And you’ll get on-demand reporting & monthly insights.
I’ll provide you with a Google Data Studio link where you can check the performance whenever you want, and email your supplementary insights by the 7th of each month.
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